Receipt of Pond's Ad Against Informants and Pantene

Admission Against Informants Technical Aspects In Advertising Pond 's and Pantene

A wide variety of beauty products on television advertising in fact considered by the informant B is only a form of persuasion alone . Advertising and is the result of trying the apparent reality presented by the manufacturer so that their products can be sold ( Pilliang in Bungin , 2008:120 ) . Similar to that described by Bungin , 2008: 41 , that the advertisement was made to evoke the image of a product , in which the meaning and raised awareness of the social reality in advertising . Economic background in college education , making a informant stated his opinion that the ads are made available for mempersuasif audience .

" B : I think the commercials on television that only persuasive , but sometimes is overrated , because it is in fact the results are not always directly proven as there is in the tv ads . They were just made it " ( Interview Transcript )

However , things are different informant delivered by C and D , where they assume that ad - an ad in beauty products is good and appropriate for the models used in the advertisement has been considered in accordance with the product that should be sold to consumers . A contrast to the informant , the informant C and D in terms of the age level of maturity to think they are still modest . Educational experience at a higher level such as universities to informers C D informant has not been achieved while the new first semester of economics and not making it only the second informant saw the ad in terms of the display visualization only.

" C : If I see an ad like that does look like a model , handsome model ato pretty ones so anyway , because it ad yes , so yes the pretty model must be so , for future advertising model is bad , then it not sell its products "

" D : yes good , anyway , uda pas anyway , because yes model uda pretty ones anyway , because if not pretty donk does not sell its products later , " ( interview transcript )

Reality creation language using the goods , then the language can be used to ' portrayal ' of the reality . However , when creating a reality item , then the language alone is not sufficient for that purpose , so it is also used sign language as a visual tool that image .

" C : if the language uda pas heck ya ya ya , let it draw people to buy , so yooo , , aja fitting if I , , anyways if I tried anyway which also uda pas by me anyway , according uda , uda does not buktiin , hhe .. "

" D : yes if I still uda pas yes , yes , because it was ngiklan ya let manufacturers can attract people to buy and use the products . " ( Interview transcript )

Informant C and D say that the grammar in advertising beauty products that have already fitted , and appropriate . For them , the image of the product of the grammar that is used can affect whether the product can attract attention or not so as to make consumers interested in using it . Thus , the importance of language as a means of advertising , the ads in the language used for all advertising purposes ( Bungin , 2008: 130 ) . In the aspect of grammar in any advertising , C and D only informant said grammar is appropriate when used in advertising , this is because of their background in aspects not known by their ads