Ease to access all of this information will then be responded differently by various people . This of course will also affect patterns of human consumption . Various aspects of mass media like the television industry , film to advertising would also be affected by the globalization .
Globalization are then also affects the culture in the community . Along with the rapid flow of information , the existing indigenous culture wil
l be eliminated with the new culture more quickly brought into the country itself with the sophistication of a variety of communication media available . Indigenous cultural assortment ultimately becoming increasingly eroded by the presence of a new culture that is brought in by the dominance of foreign cultures through globalization . So that there are indigenous cultural hegemony indirectly by a foreign culture .
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Hegemony is of course not just happen in sekup culture , but also be seen in the broader sekup as in the industrial world . So in the end that is in human industry will be affected by the hegemony of a particular social class that has spread to all aspects . Hegemony is in both the film industry , television and other advertising will not be affected of globalization , so that will affect the process and outcome of the industry . The role of a superpower such as the UK , U.S. , and Japan participated affecting the media industry . The influence of the mass media industry is not only within the framework of sophistication of the technology alone , but hegemony occur until the more specific the actors and actresses that play a role in the media industry . So what happens in a society is the social context that is different from the society because of the concept of perfection that is believed by the public is also changing in the mass media .
Advertising does not affect the society to change its attitude directly , but what is in the ads can influence what the public thinks . Ads may affect the public's perception of an event or phenomenon that is considered important . The influence was then filtered , selected , perhaps even rejected in accordance with existing personal factors ( Jeffkins , 1996:14 ) .
According to Garth Jowett , more easily agreed that the mass media " reflect " society because he was urged by a commercial nature to present the content that level will ensure the possibility of a wider audience ( Irawanto , 1999:13 ) .
Characteristics of mass media advertising as well capable of forming a public consensus visually as always mesh with the values that live in the community and public taste . This means that there is a plurality of values in society nested within them .
However , Graeme Turner said that the ad does not reflect or even record reality as a medium of representation to another. Advertising construct and " bring back " picture of reality through the codes , conventions , myths and ideologies of cultural practices as ways special significance of the medium . Ads meaning as a representation of the reality of society , for Turner , in contrast to the film than a reflection of reality . As a reflection of that reality , the ad form and " bring back " the reality based on the codes , conventions ideology of culture ( Irawanto , 1999:14 )
Globalization are then also affects the culture in the community . Along with the rapid flow of information , the existing indigenous culture wil
l be eliminated with the new culture more quickly brought into the country itself with the sophistication of a variety of communication media available . Indigenous cultural assortment ultimately becoming increasingly eroded by the presence of a new culture that is brought in by the dominance of foreign cultures through globalization . So that there are indigenous cultural hegemony indirectly by a foreign culture .
.jpg "http://ayuarifahharianja.blogspot.com/")
Hegemony is of course not just happen in sekup culture , but also be seen in the broader sekup as in the industrial world . So in the end that is in human industry will be affected by the hegemony of a particular social class that has spread to all aspects . Hegemony is in both the film industry , television and other advertising will not be affected of globalization , so that will affect the process and outcome of the industry . The role of a superpower such as the UK , U.S. , and Japan participated affecting the media industry . The influence of the mass media industry is not only within the framework of sophistication of the technology alone , but hegemony occur until the more specific the actors and actresses that play a role in the media industry . So what happens in a society is the social context that is different from the society because of the concept of perfection that is believed by the public is also changing in the mass media .Advertising does not affect the society to change its attitude directly , but what is in the ads can influence what the public thinks . Ads may affect the public's perception of an event or phenomenon that is considered important . The influence was then filtered , selected , perhaps even rejected in accordance with existing personal factors ( Jeffkins , 1996:14 ) .
According to Garth Jowett , more easily agreed that the mass media " reflect " society because he was urged by a commercial nature to present the content that level will ensure the possibility of a wider audience ( Irawanto , 1999:13 ) .
Characteristics of mass media advertising as well capable of forming a public consensus visually as always mesh with the values that live in the community and public taste . This means that there is a plurality of values in society nested within them .
However , Graeme Turner said that the ad does not reflect or even record reality as a medium of representation to another. Advertising construct and " bring back " picture of reality through the codes , conventions , myths and ideologies of cultural practices as ways special significance of the medium . Ads meaning as a representation of the reality of society , for Turner , in contrast to the film than a reflection of reality . As a reflection of that reality , the ad form and " bring back " the reality based on the codes , conventions ideology of culture ( Irawanto , 1999:14 )
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